Phase 1: Elevator Speech
Phase 1 Timeline
Phase 1 of the challenge will begin on October 18th, 2017. The deliverables for Phase 1, including the 2 minute elevator speech and the 350 word executive summary, are due on January 12th, 2018. From January 12th to January 27th, 2018, the deliverables will be posted online for public access and voting. The last date to vote will be on January 27th, 2018 at 11:59pm. Finalist announcements will be made by February 2nd, 2018.
- Phase 1 Start date: October 18th, 2017
- Deliverables due: January 12th, 2018
- Public voting: January 12th , 2018 - January 27th, 2018
- Final judging deliberations: February 1st, 2018
- Finalists Announced: February 2nd, 2018
Phase 1 Overview and Submission Requirements
For Phase 1 of the Freedom from Cancer Startup Challenge, teams will begin to develop their overall business concepts for their chosen technology. All teams will record a 2-minute elevator speech outlining their technology and potential start-up. Additionally, teams are to submit a 350-word executive summary. This should act as a strong opening statement about your business and technology. You can find a template for the executive summary below
Submission Requirements:
How to Submit: All teams will be submitting their deliverables via the Challenge platform - details to be given at a later date
Submission Requirements:
- 2-minute elevator speech
- 350-word executive summary
How to Submit: All teams will be submitting their deliverables via the Challenge platform - details to be given at a later date

Executive Summary Template |
Additional Milestones
Ongoing Phase 1 Milestones
Stakeholder Engagement
Throughout Phase 1 of the competition we suggest that your team engages with at least 20 stakeholders within your industry to speak with and obtain feedback on your invention, value proposition, and any other part of your future business plan. Below we have some suggestions to help you communicate effectively with your stakeholders
R&D Roadmap
Teams have the opportunity to submit an R&D roadmap to their respective inventor for analysis and feedback
Stakeholder Engagement
Throughout Phase 1 of the competition we suggest that your team engages with at least 20 stakeholders within your industry to speak with and obtain feedback on your invention, value proposition, and any other part of your future business plan. Below we have some suggestions to help you communicate effectively with your stakeholders
- Develop a business model canvas (look up excel examples on google - goo.gl/3ixHhE)
- Keep track of your ongoing discussions, daily work, and thoughts via Google Documents
- Communicate with the challenge team to discuss your team's needs, questions, and comments in developing your business plan
R&D Roadmap
Teams have the opportunity to submit an R&D roadmap to their respective inventor for analysis and feedback
- Half a page in Word
- Include R&D plan and Commercialization plan
- Near term and Far term
Evaluation Process
Promptly after the due date for the deliverables, all videos will be placed online for public viewing. Here, members of the community will be able to watch and vote on their favorite videos. Also, we are looking to have participants crowd-source ideas on how they might improve/update their submissions. Simultaneously the challenge judges will be evaluating both the elevator speeches and executive summaries and scoring them accordingly. The entire judging process will span from December 20th, 2017 - January 18th, 2018. On January 19th, 2018 the scores will be finalized and the semi-finalists will be announced.
- Submit video and executive summary on the Challenge Platform; this will make the video available for public viewing
- Public voting and crowd sourcing will commence from December 20th, 2017 - January 13th, 2018 on YouTube
- Please make your friends, family, peers, and other stakeholders aware that your video and executive summary is up on the site so they can provide input/comment and "like" your video/executive summary. Please review our training on how you might market your video/executive summary to relevant stakeholders/peers
- Simultaneously, challenge judges will score videos and executive summary
- Scores will be a weighted combination of the judge's scoring and the public vote. We will strongly consider the feedback you receive on the public voting platform. We are looking for constructive feedback
- Finalize scores and identify semi-finalists
- Communicate to the Phase 1 semi-finalists and move to Phase 2: Business Plan
Criteria and Guidelines
Elevator Speech Guidelines:
In two minutes concisely describe your company, its IP, and its mission/vision while remaining captivating and engaging. Your video will be graded on these three criteria: Audience
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Executive Summary Guidelines:
An executive summary is not an abstract! You should ensure that you touch on nuances that will distinguish you from your competition. Explain the basic elements of the proposed business. Below are some things you may want to include (but are not limited to):
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